his initial release ‘(Got A) Heartsick Feeling,’ issued in 1958, failed
to register, Good hired him to appear in the stage version of ‘The Six
Five Special’, despite the fact that his second single that year ‘High
School Confidential’, also flopped. For a time he worked as a film cutter
at Elstree Studios and was then booked to appear on a new TV series
‘Drumbeat.’ His initial three appearances were extended to the entire
22 shows in the series. By that time he’d been dropped by the HMV label
and had experienced another flop with his record ‘Ah, Poor Little Baby’,
issued on the Top Rank label. The residency on ‘Drumbeat’ led to a contract
with Parlophone and in 1959 his first single with the label, ‘What Do
You Want’ topped the UK chart and he followed it with another chart
topper, ‘Poor Me’.
By 1966 Adam had spent 260 weeks in the chart with 24 hits over a seven-year period, including: ‘Someone Else’s Baby’, ‘When Johnny Comes Marching Home’, ‘How About That’, ‘Lonely Pup’, ‘This Is It’, ‘Easy Going Me’, ‘Don’t You Know It’, ‘The Time Has Come’, ‘Lonesome’, ‘As You Like It’, ‘Don’t That Beat All’, ‘Baby Take A Bow’, ‘What Now’, ‘Walkin’ Tall’, ‘The First Time’, ‘If He Tells You’, ‘I Love Being In Love With You’, ‘Message To Martha’, ‘Stop Feeling Sorry For Yourself’, ‘Someone’s Taken Maria Away’ and ‘Cheryl’s Going Home.’
Over the years Faith involved himself in various business enterprises, launching a celebrity financial management consultancy called Faith and contributing financial columns for the Daily Mail and Mail On Sunday newspapers. For a time he also managed Leo Sayer. A fraudster caused Faith’s businesses to crash, but he did not declare himself bankrupt, opting to pay off his debts over a period of years – which he managed to do.
marriage to Jackie Irving also ended following a two-year affair with
tennis star Chris Evert. After another successful television series,
‘Love Hurts’, Faith decided to return to the stage by taking the lead
as Zach the Choreographer, in a nine-month tour of the musical ‘A Chorus
Line’, which opened on 30th June 1997.
He commented, “It’s taken me 30-something years to realise that I actually belong in show business” and in a Daily Mail interview was to say, “I retired from singing 20 years ago so I could be an actor. I had begun to hate my pop association because I so wanted to act. In those days you couldn't really do both. Now I realise that the two things I do best are singing and acting. I'm only sorry that it has taken me so long to combine the two."
He also appeared in the BBC TV series ‘The House That Jack Built’ in 2002. Faith was one of the first British pop artists to have a book devoted to him – ‘Poor Me’ in 1962.
In 1996 his autobiography, ‘Acts Of Faith’ was published. In May 1997, the 57-year-old singer announced that he would be leaving his 450-acre farm in Kent to emigrate to South Africa, commenting: “I would still work over here, but it is my dream to breed animals over there.” Faith had originally set up the Faith Foundation Rhino Rescue in 1989 to protect the rare species which was in danger of extinction from poachers.
However, he remained in Britain and he died on 8th March 2003 in a Stoke-on-Trent hospital after suffering a heart attack during his performance in a touring production of ‘Love and Marriage’ .