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Sixties saw major changes in the newspaper and magazine industry,
with the advent of colour supplements for papers and the first
'tabloids' appearing, while many of the older papers were either
taken over or ceased publication.
The Sunday Times was the first newspaper to include a
colour supplement, fairly closely followed by The Telegraph
and The Observer. Newspapers had previously been organs
for conveying current events or editorial opinions. A new diversity
of articles started appearing aimed at different groups of the
of the best-known and longest-lasting regular additions was
initiated by the Daily Mail in 1968. Called Femail,
it appeared for the first time on Tuesday October 29th and was
edited by Shirley Conran, examining, discussing and enlarging
on aspects of what they perceived to be the interests of their
female readership. Magazines, too, took on a whole new look
to match the changing culture. Women's magazines like Nova
were very much more visually inventive, as were Vogue,
edited in the Sixties by Diane Vreeland, and Queen, using
photo-lithography to adapt type to fit around pictures.
Story of Mersey
Beat - the 60s Liverpool
music newspaper -
by founder Bill Harry
carried articles about the latest jet-set upper class 'fashion
icons' using photographers such as Cecil Beaton, Anthony Armstrong-Jones,
Cartier Bresson and Norman Parkinson but also, importantly,
dealt with social issues. It was the first magazine to do
an in-depth feature on 'social' drug usage and was at the
forefront with feminist issues. The
Sixties saw a battle for supremacy in the field between Queen
and an American 'import' Harper's Bazaar. Queen held the high
ground right up until the end of the Sixties, when it's circulation
started to founder and it was eventually taken over for nothing,
the two publications merging to become Harper's and Queen.
The music industry was going strong, not only with newspaper-style
publications such as 'Record Retailer / Music Week' and 'The
New Musical Express' ( NME ), but also glossy and colour magazines
like 'Fabulous 208' which was put out by Radio Luxembourg
and included an advice column by Dave Dee. In fact, a number
of the British 'pirate' radio stations produced their own
Children still had their own traditional newsprint comics
like 'The Dandy' and 'The Beano' but a whole new type of children's
paper was now starting to feature cartoon-style adventure
strips involving television series such as 'TV Tornado' and
the glossy, futuristic 'newspaper', the brilliant 'TV Century
21' from Gerry Anderson.
Different age groups were increasingly being recognised and
targeted in the youth magazine market, particularly female-oriented
ones. These now carried not only story strips but also features
on the fast growing pop scene, youth fashions, makeup techniques
and even 'agony pages'. Examples of this were 'Jackie', 'Boyfriend'
and 'Petticoat - for the new young woman'.
brand-new concept in literature hit the streets with the birth
of 'underground' magazines like 'IT', 'Yarrow Roots', 'Gandalf's
Garden' , 'OZ' and Clive Goodwin's 'Black Dwarf' which catered
to the anti-establishment, idealistic counter-culture of Sixties
youth. Even the magazine 'Time Out' started as an 'underground'
publication. Their pictures were anarchic in style, frequently
being printed out of focus or super-imposed and the type was
laid unconventionally, appearing diagonally or even upside-down.
The other great anti-establishment publication, Richard Ingrams
'Private Eye' made its first appearance in 1961, featuring
its first 'gag' cover in April 1962.
It's back! - Bill Harry's
online reincarnation of the Sixties 'Mersey Beat' music paper
there some great advertising slogans around in the Sixties?
Still frequently quoted today are 'Beanz Meanz Heinz', 'High
Speed Gas', 'Go To Work On An Egg' ( why did they ever get
rid of those cute little lions? ) and the superb 'Put A Tiger
In Your Tank'. Come on, own up, you had a woolly tiger tail
attached to your car or scooter radio aerial as well, didn't
you! The 'Beanz' advert of 1967 was invented by Maurice Drake
with an accompanying jingle by Johnny Johnston. Maurice was
also responsible for 'Roses grow on you' ( made famous by
Norman Vaughan ) and later, the Double Diamond advert ' I'm
only here for the beer'. 1968 saw the start of Cadbury's memorable
'All because the lady loves . . . Milk Tray' adverts starring
'man in black' Gary Myers.
The first real pop music used in commercials was in 1963 when
cartoon Beatles launched Nestle's Jellimallo bar. The Rolling
Stones did backing music for Rice Krispies in a cartoon parody
of Juke Box Jury and Cliff, Craig Douglas, Acker Bilk and
Lonnie Donegan all featured in a 'live action' commercial
for Quaker Puffed Wheat - 'A swinging way to start the day'
- voiced over by D.J. Brian Matthew.
'You're never alone with a Strand' was a memorable cigarette
advert from 1960 but failed to get across whatever it was
trying to say. The 'Lonely Man' theme, a hit record in its
own right made people associate the ad with loneliness. A
Daily Express survey in the same year demonstrated that only
23% of women watched TV commercials. 30% did sewing or knitting,
19% carried out household jobs and 13% apparently did the
cooking. Most advertised products were soap products but the
advertising authorities decided that their claims were becoming
a bit too extravagant and banned 'ultimate' claims such as
'Persil washes whitest' and 'Daz washes whitest of all'. The
advertising geniuses found other ways of getting their message
across and an 'OMO' ad won 'best commercial of 1962'.
Cigarette advertising was banned from children's television
slots in 1963, all actors appearing in these ads having to
be over 21, and was dropped from television altogether in
August 1965.The Oxo family had begun their long running 'soap'
style adverts in 1957 and were an ever-present throughout
the Sixties, featuring the lovely Mary 'Katie' Holland. Other
successful 'leftovers' from the Fifties included 'Murray mints,
Murray mints, too good to hurry mints', Rice Krispies 'Snap,
Crackle and Pop, the gorgeous harem girls delicately nibbling
Fry's turkish delight and a whole hoard of nagging little
brats chorussing 'Don't forget the ( Rowntrees ) fruit gums,
'Hands that do dishes can feel soft as your face with mild
green Fairy Liquid' was one that had us rolling in the aisles
and was to feature Patsy Kensit with the classic 'Mummy, why
are your hands so soft'?
All together now . . . Because Daddy does the . . . ho ho.
Nestles very kindly gave us the first blond, bespectacled
'Milky Bar Kid so strong and tough' - he wouldn't have lasted
30 seconds in my class! More to our taste were the Cadbury's
Flake girls, pretty hot stuff for the Sixties!
Bing Crosby starred in a commercial for Shell which involved
a whistle-stop motoring tour of Britain. Not a bad song for
a commercial . . . da . . da . . da . . 'We're going well,
we're going Shell, you can be sure of Shell' especially with
his unmistakeable velvet tones.
Digby the Old English sheepdog became the first of a long
line of Dulux dogs in 1963 and the catchphrase of the year
was surely 'Schhh . . . you know who' from the king of the
voice-over, Top Secret star William Franklyn on behalf of
Schweppes in a series of secret agent Bond-style spoof adverts.
Christmas 1964 wouldn't have been the same without 'Tick-a-tick-a
Timex la la la' being heard, seemingly constantly, on the
telly. Previously mentioned, the Esso tiger campaign - still
going strong - came to us in 1964, the Homepride Flour Men
tried to persuade us that 'graded grains make finer flour'
from 1965 with the assistance of some famous voiceover artists
such as John LeMesurier, and the 'Go to work on an egg' series
provided overtime for chickens everywhere in 1966.
Clement Freud and Henry the bloodhound amused us with a double-take
for Chunky dog food in 1967. The year was a comparatively
inventive one as it also saw the 'Boy in a man's world' adverts
for Meccano and Captain Bird's Eye sailing into port for the
first time to extol the virtues of fish fingers - well, someone
had to do it and things were a bit slack in the Father Christmas
business at the time . . . The French actor Fernandel was
sacked from the Dubonnet adverts after it was discovered that
he couldn't utter a single word of English, not even 'Do have
Although huge amounts were spent on TV advertising, only a
few classics remain as lasting memories. Listed below are
the top 20 advertiser 'spends for February 1968 - we all know
the products but who can remember the adverts? 1968 came and
went leaving the incredibly successful beer advert jingle
'Double Diamond works wonders so drink one today' stuck in
our minds forever. The old ones are still the best . . .
I'm Clint, and I'm only here for the beer . . .
Although the BBC was not into radio advertising, it was the
main source of income for its pirate airwave rivals in the
North Sea. Here are a few of the more well-remembered ones:
20 Television Advertising 'Spends' - February 1968
2. The Milk Marketing Board
4. Heinz soups
5. The Daily Mirror
6. Vim scouring cleaner
7. Mackintosh's Quality Street
8. Daz washing powder
9. Stork margarine
10. Ambrosia milk pudding
11. Maxwell House coffee
12. Galaxy milk chocolate
13. Rowntrees' After Eight mints
15. McVitie and Price digestive biscuits
16. Supersoft hair spray
17. Sunblest bread
18. Australian Immigration ( whaaaaat????? who remembers
19. Colgate UltraBrite toothpaste
20. The Egg Marketing Board
did Mrs Burke stay as slim as her teenage daughter?
Find out ... at her son Adam's page which is entirely devoted
to this long-running US 'Grape Nuts' advert